Puma x Jack Grealish

Who

Puma

What

OOH & Social Campaign

When

2023

With

False 9 Agency

In March 2023 Puma signed Jack Grealish on a record-breaking boot deal, making the owner of the best calves in Europe Britain's most expensive player in history to become a Puma Athlete.

Together with the amazingly talented team at False 9, we brought together a sponsorship announcement campaign that was shown on billboards across the UK, the Puma online stores as well as Puma & Jack Grealish Socials.

In March 2023, Puma signed Jack Grealish on a record-breaking boot deal, making the owner of the best calves in Europe Britain’s most expensive player in history to become a PUMA athlete.

Together with the amazingly talended extended team at False 9, we brought together a sponsorship announcement campaign that was shown on billboards accross the UK, as well as the Puma & Jack Grealish socials.

Eventually the more neutral colour treatment was applied to the campaign visuals and only one boot colorway was showcased. However, there were some initial designs that ended up being scrapped, but deserve an honorable mention before being sent to the creative graveyard.

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