Hôtels Cup

Visual Identity for Hôtels Cup, a grassroots football tournament connecting hotel workers across Paris.

Each year, 32 teams—formed by hotel employees—gather to celebrate the beautiful game and compete against each other. It was really fun rebranding a football tournament while keeping the visual language elegant, clean, and unmistakably Parisian.

Although the client ultimately chose to use a modernized version of their original brand mark for the sake of nostalgia, I feel this one is going down into the creative graveyard with an honorable mention.